Seen and heard at Viva Fresh 2025 — Part 2

In Bloom, a Texas International Produce Association organization for women in produce, recognized its inaugural award winners with a morning of networking and activities at the Viva Fresh Expo in Houston.

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Michelle “Shelly” Cortez, vice president of sales at Babia and In Bloom chair, recognizes In Bloom’s Lifetime Achievement Award winner Mary Velasquez, general manager for Coast Tropical.
(Photo: Christina Herrick)

HOUSTON — Mary Velasquez, general manager for Coast Tropical was among In Bloom’s honorees at its inaugural awards program. In Bloom, a Texas International Produce Association organization for women in produce, recognized Velasquez during In Bloom’s “A League of Their Own”-themed event at Viva Fresh.

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Madison Richards, Stephanie Cisneros, Shay Myers and Angela Williams are shown at the Owyhee Produce booth.
(Photo: Christina Herrick)

For visitors to the Owyhee Produce booth, conversations stemmed around onion availability in Georgia, Texas, Arizona, California and Idaho.

“We want to make it as easy as possible to find what you need and save on freight,” said Shay Myers, CEO of the Parma, Idaho-based company.

Myers said conversations also stemmed around saving foodservice and retailers money, too, with Owyhee Produce’s capabilities.

“We can peel onions cheaper than you can at the back of the processing plant and restaurants, and it’s another way to save customers money,” Myers said.

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Diego Morales, Eric Rosales, Jorge Aguirre are shown at the D Produce booth.
(Photo: Christina Herrick)

At the D Produce Co. booth, conversations stemmed around the forming of a lime marketing board.

“We have more industry support and more organizations,” said Diego Morales, sales manager for D Produce. “We’re not a corner item anymore.”

Morales stressed the importance of a lime board, noting that more than 780 loads of limes cross the border from Mexico into the U.S. weekly.

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Nick Di Carlo, Dino Di Laudo, Lisa SIrizzotti and Chris Veillon are shown at Topline’s booth.
(Photo: Christina Herrick)

As visitors stopped by Topline’s booth, they learned about the company’s plans to reach further south and further west.

“We have a good complement with production out of Mexico and out of Canada with surety of supply,” said Chris Veillon, vice president of marketing for Topline.

Veillon said visitors also learned how Topline’s offerings aren’t seasonal and offer retailers healthy, sustainable and quality produce, noting a major conversation point is, “How do we effectively and efficiently communicate our surety of supply?”

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Gianna De Caro and Chris Herberg at Soli Organic’s Viva Fresh booth.
(Photo: Christina Herrick)

Soli Organic debuted new Chimichurri and Wellness Tea herb blends at Viva Fresh. The company also showcased its basil bouquet.

Chris Herberg, account manager for Soli Organic, said visitors to the booth learned about its controlled environment agriculture-grown herbs produced in Arizona, Texas, Washington and South Carolina.

“We just started our living organic herb palates in store,” Hedberg said.

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Saul Medina, Giovanni Cavaletto, JC Cavaletto and Sophia Koorndyk at GLC Cerritos Viva Fresh booth.
(Photo: Christina Herrick)

It was all about sustainability and Rainforest Alliance certifications at GLC Cerritos’ booth.

Giovanna Cavaletto, U.S. division president for GLC Cerritos, said many conversations at Viva Fresh surround GLC Cerritos’ geographic divisions for critical mass sourcing of avocados. Cavaletto said a large amount of production is in the Mexican state of Jalisco, but the company also sources from all over the country.

“Mexico is a large and diverse sourcing strategy for within the avocado category,” he said.

Don’t miss our Viva Fresh coverage:

Seen and heard — Part 1

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