Zespri Kiwifruit says it’s returning to the International Fresh Produce Association Global Produce and Floral Show for the eighth time. The company says it plans to highlight the success of 2025 and help attendees strategize for 2026 at its booth, No. 1891.
Zespri Kiwifruit says that since the season began, the overall category has increased by more than 32% in dollar sales and more than 28% in volume. This double-digit growth has been fueled by expanded distribution of its green, organic RubyRed and SunGold kiwifruit.
“Our 2025 results prove the power of Zespri’s portfolio and retail partnerships,” says Darren LaMothe, general manager of North America. “By investing in distribution and shopper programs, we’re not just growing Zespri — we’re growing the entire kiwifruit category. This momentum sets the stage for us to more than double the market over the next five years.”
The company will also offer kiwifruit samples, an interactive giveaway activity, a walk-through of a “dream store” experience.
“Zespri is anticipating another highly engaging booth with non-stop traffic,” explains Bianca Fiedler, Zespri’s trade marketing director for North America. “It’s exciting to meet with retail partners during the show to help unlock new ideas and start planning for the upcoming season.”
Zespri will sponsor the breakfast and general session where attendees can sample kiwi-inspired dishes. There are also creative costumes and SunGold Kiwi samples planned for the 5K race, the company adds.
Zespri’s KiwiBrothers will also be available for meet-and-greets, the company says. The KiwiBrothers have netted nearly one billion digital impressions, two million samples distributed and 50,000 in-store displays.
“Our KiwiBrothers did it again! We’re seeing a surge in engagement,” LaMothe says. “People love spotting our mascots at events, catching them on the big screen, and then discovering them in-store. It’s a fun, memorable way to connect with our audience and keep the brand top of mind.”
