Kiwifruit
As families swap processed snacks for whole-food nutrition, Zespri’s “Jam-Packed” campaign gives retailers the tools to capture high-growth sales during back-to-school season and beyond.
To drive produce sales, Zespri’s new “Jam-Packed” campaign equips retailers with vibrant, character-driven displays and distinct varietal flavor profiles that simplify whole-food nutrition education and help shoppers easily increase their weekly plant intake.
The project is intended to help boost productivity and fruit quality while developing a more efficient use of resources in kiwifruit growing.
Zespri says its fruit with vibrant red interior will be available nationwide for a limited time.
More volume is expected in U.S. market, and the company plans to expand to Canada, Vietnam and Australia.
The company plans to preview a new campaign and merchandising at booth No. 825 during the Southeast Produce Council’s Southern Exposure show.
Fresh Del Monte recently showed retailers how an AI-powered robot can help inspire produce gift-giving for the holiday as well as every day, based on trials at three Chicago-area Jewel stores.
From mushrooms to Persian limes to murasaki sweetpotatoes to microgreens and more, exhibitors at East Coast Produce Expo 2026 showcased some of the hottest trends in produce.
New activities, tastings and, of course, the KiwiBrothers will be a part of the company’s presence at the global show.
Gary Caloroso, regional business development director for The Giumarra Companies tells The Packer that the company will have good volumes and eye-catching packaging and merchandising displays for kiwifruit, persimmons and citrus this fall.
The company’s CEO says as Zespri moves through the summer fruit period and into the second half of the sales season, it remains focused on finishing the season strongly and maximizing value returned to growers.
The brand’s KiwiBrothers characters will have a prominent role in helping lift retails sales, along with new packaging and displays.
The kiwifruit marketer seeks to rally innovators and pioneers for its Zespri Innovation Fund, which launched November 2023.
Per hectare returns are projected to be up from last season for all categories, the company said.
After several years of strategy review and consultation, Zespri shareholders have voted to strengthen grower ownership and control of the company.
Zespri said it has used 62 charter vessels — up from 51 last season — to ship this season’s kiwifruit from New Zealand.
Jason Donaldson, the operations manager for the Americas for Zespri, has died.
Zespri is starting the season with new kiwifruit packaging and a national campaign, Let Your Taste Wander.
Jasa Packaging Solutions is promoting its Sleever, which can automatically put a cardboard sleeve around packages, for kiwifruit.
Kids love kiwifruit, and that is reflected in the fact that families with kids were more likely to buy the fuzzy fruit than those without kids.
Growers with New Zealand kiwifruit marketer Zespri International will be using a new product from Hazel Technologies to improve production.
For Zespri International, the Produce Marketing Association’s virtual Fresh Summit has been a great forum to push out merchandising information about the proprietary Zespri SunGold pack, Sarah Deaton said.
Zespri, the New Zealand-based marketer of kiwifruit, has a new logo and refreshed brand, the first in its 22-year history.
New Zealand-based kiwifruit marketer Zespri plans to have 100% recyclable, reusable or compostable packaging by 2025.
A judge has ruled that New Zealand kiwifruit company Zespri’s claims that a Chinese company illegally propagated its fruit is valid.
Hazel Technologies reported successful trials on kiwifruit at the University of California-Davis and The Oppenheimer Group, which has been shipping treated kiwifruit.