Agrovision celebrates 10 years of growing berries
Los Angeles-based berry producer Agrovision is celebrating its 10th year as a company.
Agrovision has become the third-largest grower of blueberries in Peru, capturing a leading position in the global premium blueberry market, the company said in a news release. It is also a principal exporter of premium jumbo blueberries to North America and a primary blueberry exporter to China, the release said.
Agrovision said that, over the past decade, it has established the largest strategic farming operations for premium varietal blueberries in the U.S., Peru, Mexico and Morocco, establishing immediate access to major consumer markets worldwide. The company’s global farming footprint, with complementary harvest seasons, support year-round supply while advanced agricultural technology brings to market new premium berry varietals that offer a reliably higher quality, the release said.
“By identifying specific global microclimates that align with new superfruit genetics, Agrovision is providing the market with more resilient fruit, a higher level of supply certainty and less complexity,” co-founder and Executive Chairman Steve Magami said in the release. “Research shows that, more than ever before, consumers are becoming more health conscious. Our premium superfruits — with bigger berries, superior flavor, more crunch and all-natural health benefits — are perfectly positioned to capture this consumer-driven opportunity. As we celebrate our 10-year anniversary, Agrovision continues to marry innovation and passion to deliver on its promise of a reliably consistent better berry for the world.”
Agrovision said it has invested more than $350 million in its operations in the last six years, with plantings of premium varietals accelerating each year. The company is executing its next phase of growth with expansion planned throughout Asia, according to the release.
Agrovision says it partners with leading breeders to develop a broad portfolio of premium varietals to elevate the experience of eating berries and grow consumption, the release said. The company uses automation, artificial intelligence and precision farming technologies to produce its berries, the release said.
Its newest offering for the European market, the award-winning new Pink Star raspberry, is now being grown in Morocco and Mexico, according to the release. The result of more than 100 years of breeding experience, Pink Star raspberries offer flexibility in production, consistent supply, superior size and an exceptional “firm and melting” taste, paired with a long shelf life, the company said.
Agrovision markets its jumbo large-size, hand-selected fruits to consumers in North America, Europe, the Middle East and Asia under the The Fruitist brand and to consumers in China under the “Big Skye” (Mei Yi Li) labels, the release said.
