Altar Produce says it plans to unveil a new corporate image during the International Fresh Produce Association’s Global Produce and Floral Show, set for Oct. 16-18 in Anaheim, Calif.
The company says it will strengthen its core message with the slogan “We Are The Grower,” which it says reaffirms its commitment to quality, innovation and trust it has built with clients worldwide.
The grower-marketer of fresh asparagus and vegetables plans to showcase its full portfolio and highlight its growth across North America, Canada, Europe and Asia.
Altar Produce says it plans three activations at its booth No. C-1873:
- Altar Coffee Bar, a hospitality experience that the company says has become a tradition.
- Mobile charging stations, an exclusive service for visitors and buyers.
- The launch of new Altar Produce mascots, with claw machines and plush figures that Altar Produce says will reinforce its renewed identity.
The company says it will also be present in the Mexico Pavilion in Hall D-575, which reinforces Mexico’s role as a strategic supplier for the international market.
“With this new image, we want to convey what has always defined us: we are integrated growers, close to the land and to our customers,” says Manuel Ochoa, marketing manager for Altar Produce.
