Avocados From Mexico to be title sponsor of college football's Cure Bowl

Avocados From Mexico will be the title sponsor of the Avocados From Mexico Cure Bowl.

The college football game, set for Dec. 16 in Orlando, Fla., will use funds generated from the game to directly benefit breast cancer organizations, according to a news release.

Now in its ninth year, the Cure Bowl is a platform that brings football teams and fans together to find a cure for cancer, the release said. Operated by the Orlando Sports Foundation in collaboration with ESPN Events, the Cure Bowl has helped raise $4.1 million for cancer research, fighting cancers like breast cancer, which affects 1 in 8 women, according to the release.

A cause that matters to so many women is a cause that's also important to Avocados From Mexico, as 74% of avocado buyers are female, the release said. The brand is also a partner of Susan G. Komen, the world's largest nonprofit source of funding for breakthrough research to prevent and cure breast cancer, and has teamed up with the organization for the third consecutive year to turn produce aisles pink during National Breast Cancer Awareness Month, the release said.

"We're honored to be a part of the Cure Bowl, to support breast cancer awareness and research, and to make a positive impact during football season," Alvaro Luque, president and CEO of Avocados From Mexico, said in the release. "Football games are one of the top occasions for Avocados From Mexico to be enjoyed, and avocados are a nutritious food that can support a healthy lifestyle. Now, we have the opportunity to bring our brand's good times and good health together with the Cure Bowl for a good cause."

Consumer research shows that half of the shoppers who are preparing for football watch parties say that avocados are served at their gatherings in connection with football games, according to the release.

"Every year, we hold the Cure Bowl to use football as a platform to raise funds and awareness for cancer research and we are so proud to be embarking on the ninth year of this mission with Avocados From Mexico," Cure Bowl Executive Director and Orlando Sports Foundation CEO Alan Gooch said in the release.

"Football and guac are great partners, so we're pleased to have Avocados From Mexico as our title sponsor, helping us deliver a college football bowl game that funds cancer research," Gooch added.

The Avocados From Mexico Cure Bowl is one of 17 college football bowl games owned and operated by ESPN Events, the release said. The participating teams for this year's game will be announced Sunday, Dec. 3, the release said.

To learn more about Avocados From Mexico, visit avocadosfrommexico.com, Facebook (facebook.com/avocadosfrommexico), Instagram (@avocadosfrommexico) or X, formerly known as Twitter (@AvosFromMexico).