Avocados from Peru joined by Atlanta Braves’ mascot at IFPA show

From Peruvian tapas and wine tastings to a special appearance Oct. 18 by Blooper, the Atlanta Braves’ mascot, the Avocados from Peru booth at the recent International Fresh Produce Association Global Produce and Floral Show provided a vibrant venue to connect.

IFPA 2024 – Avocados from Peru
Avocados from Peru welcomed the Atlanta Braves’ mascot to its booth at the recent Global Produce and Floral Show.
(Photo courtesy of Avocados from Peru)

ATLANTA — From Peruvian tapas and wine tastings to a special appearance Oct. 18 by Blooper, the Atlanta Braves’ mascot, the Avocados from Peru booth at the recent International Fresh Produce Association Global Produce and Floral Show provided a vibrant venue to connect around Peruvian avocados throughout the two-day expo.

Avocados from Peru says the appearance of a major U.S. sports team mascot was a first for the IFPA show. Blooper’s presence “further elevat[ed] the energy and excitement of this key industry event,” said the Peruvian Avocado Commission.

IFPAAvofromPeru1.jpg
IFPA’s Michael Jackson and Xavier Equihua, president and CEO of the Peruvian Avocado Commission, chat with Blooper, mascot of the Atlanta Braves at the IFPA show.
(Photo courtesy of the Peruvian Avocado Commission)

Visitors to the booth had the chance to meet Blooper, take photos and enjoy delicious Peruvian tapas and wine while learning more about the health benefits and versatility of avocados from Peru.

“The collaboration between Avocados from Peru and the Atlanta Braves showcases our commitment to engaging consumers in new and exciting ways,” said PAC President Xavier Equihua. “We are thrilled to share the unique taste of Peruvian avocados and the rich cultural ties between Peru and the U.S. sports community.”

The PAC, which leads the promotion of Peruvian avocados in the U.S., said it played a pivotal role in organizing the event. Its efforts to highlight the quality and sustainability of avocados from Peru were on full display, as the PAC works closely with producers, exporters, importers and retailers to bring the best avocados to U.S. consumers, said Avocados from Peru.

Attendees also had the opportunity to learn about the avocado industry’s sustainable farming practices in Peru, including how Avocados from Peru continues to lead in environmental responsibility while delivering fresh, high-quality avocados to the U.S. market, the PAC said.

Avocados from Peru is a leading supplier of high-quality, sustainably grown avocados in the U.S. market. The PAC promotes the consumption of Peruvian avocados and educates consumers on the health benefits and environmental impact of the avocado industry.

Your next read:

• Avocados from Peru launches diverse marketing campaign to meet shoppers where they are

• Avocados From Peru named the official avocado and superfood of the Atlanta Braves

• Kroger stores showcase Avo Braves Chevy Bolt EUV

The Packer logo (567x120)
Related Stories
The acquisition of Calavo Growers for $26.05 per share unites two major North American avocado and fresh produce companies into a stronger, vertically integrated global network.
With the clearance, the companies report the merger’s closing is expected to take place May 28.
The merger unites two industry pioneers, expanding Mission’s Mexican packing footprint to four facilities and signaling a major strategic entry into the high-growth prepared foods segment.
Read Next
James Peterson discusses driving the century-old berry grower forward by pairing high-tech quality control and proprietary breeding with rigorous supply planning to protect margins against rising input costs.
Get Daily News
GET MARKET ALERTS
Get News & Markets App