Bloom Fresh unveiled its new corporate identity and reaffirmed its commitment to breeding table grapes and cherry varieties in 24 countries at Fruit Attraction Madrid 2023, according to a news release. This new corporate identity follows the merger of Special New Fruit Licensing Group and International Fruit Genetics LLC.
The event commenced with a launch hosted by Bloom Fresh, which brought together its extensive global grower network, according to the release. During this event, company executives pledged to lead the industry with expert innovation, setting the stage for the creation and release of flavorful, high-antioxidant and nature-positive varieties, the release said.
Using its 45 years of accumulated expertise and expanded global team of agronomists, technical experts, bioscientists and licensing strategists, Bloom Fresh says it is “setting the stage for game-changing achievements in the produce industry.”
“Bloom Fresh is not just redefining the way we think about table grapes and cherries; we are setting the standard for what’s possible in the industry,” Alvaro Muñoz, CEO of Amfresh Group, said during a keynote presentation called “The Global Vision of Table Grapes.”
Bloom Fresh CEO Kenneth Avery welcomed his global team and the worldwide grower base at Fruit Attraction Madrid 2023, the release said.
“Bloom’s unwavering dedication to our growers is ingrained in our core values,” Avery said. “We consistently uphold the highest standards, striving for excellence to benefit our growers and empower them to achieve their maximum potential. Bloom will continue to empower growers and inspire consumers worldwide by providing innovative solutions and creating incredible flavors of fruits and delightful eating experiences.”
Related: Amfresh and EQT acquire IFG, launch new global breeding company
