Brighter Bites named strategic partner of MyPlate.gov

Brighter Bites joins a variety of organizations and companies to elevate USDA’s Dietary Guidelines for Americans and MyPlate’s mission to encourage healthier eating habits and choices.

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Houston-based Brighter Bites, a national nonprofit that delivers fresh fruits and vegetables directly into families’ hands, has been named a National Strategic Partner of MyPlate.gov.

Through this partnership, Brighter Bites joins a variety of organizations and companies to elevate USDA’s Dietary Guidelines for Americans and MyPlate’s mission to encourage healthier eating habits and choices, according to a news release. MyPlate strategic partners include a national organizations such as food retailers, restaurant chains, media outlets, health care corporations, food manufacturers and more, the release said.

“We are proud to be a partner of an organization that not only matches our mission but also reaches so many families and individuals nationwide with an approachable guide to healthy eating,” Rich Dachman, CEO of Brighter Bites, said in the release. “As we continue to grow our program and reach more families nationwide, we are honored to be surrounded by so many other companies with similar goals. What an exciting and impactful group to join!”

MyPlate’s recipe for healthier eating starts with looking at how consumers fill their plates, the release said. Focusing on whole, fresh foods, varying the type of protein and vegetables consumed, and switching to more low-fat or fat-free dairy products can make a large difference in consumer’s health. Furthermore, the MyPlate website provides important information on why food choices matter as well as resources to help make small choices that greatly benefit the overall wellbeing of an individual, according to the release.

“We look forward to promoting MyPlate’s nutritional messaging alongside our content to continue showing people how beneficial it is to choose the food you consume wisely and purposefully to support a healthy lifestyle,” Dachman said.

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