California Giant spreads Christmas cheer

At California Giant, Watsonville, Calif., Christmas comes early.

130BE71D-0364-4A55-94242D0183AEDE8F.jpg
130BE71D-0364-4A55-94242D0183AEDE8F.jpg
(Courtesy California Giant)

At California Giant, Watsonville, Calif., Christmas comes early.

The company prepares for the holiday through charity that includes Santa’s Workshop activities, adopting families to donate gifts to (with matching donations from company owners) and supporting other community organizations.

The company recently transformed its office lobby into Santa’s Workshop and invited families and children to participate in making crafts and meeting Santa, according to a news release. Proceeds from photos with Santa are being used to support local families.

The company has raised $11,000, allowing it to adopt 10 families with 30 children, 18 children at a foster center, and another 178 children in nearby counties through the Partnership for Children. Toys will also go to the Salvation Army, and groceries to Loaves and Fishes, according to the release.

“This is one of the many ways our staff works together all year to benefit others,” Joe Barsi, California Giant chief operating officer, said in the release. “Supporting our community during the holidays brings us closer together while bringing joy to those in need.”

California Giant and a local TV station sponsor Share Your Holiday, to support the Salvation Army. The event, on Dec. 6, brings locals to the California Giant cooling facility to donate money, blankets, toys, clothing and other items in a telethon-style format.

The Packer logo (567x120)
Related Stories
From an inaugural Women’s Program to its first-ever New Products Showcase, this year’s New England Produce Council Produce, Floral and Food Service Expo is poised to offer a host of new experiences, says Laura Sullivan, NEPC executive director.
With 400 groups in lockstep, Chairman G.T. Thompson’s labor bill moves to the House Judiciary Committee. The goal: Open year-round H-2A access for the first time since the program’s creation in 1986 and cap mandatory wage hikes.
Higher beef prices and grocery inflation are pushing the cost of a backyard barbecue higher in 2026.
Read Next
Get Daily News
GET MARKET ALERTS
Get News & Markets App