The Chilean citrus season kicked off in mid-April when the first shipment of clementines set sail for the U.S. market.
Chile will supply clementines, mandarins, navels and lemons to the U.S. market, with promotional support starting in June and continuing through October, according to a news release.
The current total Chilean Citrus forecast across categories is as follows:
- Clementines: 45,000 tons
- Mandarins: 120,000 tons
- Navels: 90,000 tons
- Lemons: 90,000 tons
Logistical and climatic issues have impacted overall volume, resulting in an anticipated 12% decrease from 2021. Nonetheless, Juan Enrique Ortuzar, president of the Chilean Citrus Committee, remains optimistic about the industry’s future.
“We are facing a challenging season in many respects, but citrus has grown into an incredibly strong, year-round category,” Ortuzar said in the release. “Chilean citrus volume has increased by 25% over the past five years. With our quality proposition, we believe there will continue to be growth opportunities.”
The U.S. received 88% of all Chilean citrus exports in 2021, with 97% of clementines and mandarins shipped to the U.S. Volume will be lower this year, especially for clementines, where a volume decrease of 35% is anticipated, but the U.S. will continue to receive the majority of Chilean citrus exports. To support this volume, the Citrus Committee is finalizing a robust marketing campaign that will help build demand and drive sales at the retail level.
Retail promotions will be the key focus for the committee. According to Karen Brux, managing director at the Chilean Fresh Fruit Association, “This season, perhaps more than ever, it’s crucial that we work closely with the trade on flexible, targeted programs to drive sales. Having encountered numerous logistical issues over the past year, we’ve learned how to implement flexible programs that can be turned on and off quickly. The ability to be fast, nimble and creative will continue to be important during the Chilean citrus season.”
