Companies announce global collaboration for packaging

Smart Packaging Industries AS and Royal NNZ Group BV say the partnership will result in packaging products that meet the increasing demands for quality, durability and environmental friendliness.

Q-Bic packaging
Smart Packaging Industries AS’s patented packaging concept, Q-Bic, consists of a new way of packaging individual units within consumer packaging by putting six pyramid-shaped trays together into one cube with less than 10% air.
(Photo courtesy of Smart Packaging Industries AS)

Smart Packaging Industries AS and Royal NNZ Group BV have shared details on a global collaboration for packaging solutions for fruit and vegetables in Europe, South Africa and North America.

The partnership combines SPI’s expertise and global patent in packaging with NNZ’s distribution network and market understanding to deliver solutions to the global fruit and vegetable market, according to a news release.

SPI has developed and patented Q-Bic, a packaging concept to reduce costs related to logistics, materials and emissions. The collaboration between SPI and NNZ will result in a new generation of packaging products that meet the increasing demands for quality, durability and environmental friendliness, the release said. The aim is to market and offer packaging solutions that improve the durability of fruit and vegetables, reduce costs and food waste and meet the strictest environmental standards.

Key points of the collaboration include, according to the release:

  • Development of innovative products — Combine SPI’s patent with NNZ’s market insight to develop packaging products that optimize fruit and vegetable handling, extend shelf life and increase capacity with up to 2.5 times more consumer packaged products on the pallet, truck or in the container.
  • Sustainable solutions — Implementation of environmentally friendly packaging solutions with reduced material use, waste, logistics and carbon footprint, in line with both companies’ commitment to sustainability.
  • Global distribution — Utilize NNZ’s sales and distribution network in Europe, South Africa and North America to ensure the new packaging solutions are available to customers across continents.
  • Customer-specific solutions — Offer customized packaging solutions that meet the specific needs and requirements of fruit and vegetable producers and distributors worldwide.

“This collaboration is an exciting milestone for both SPI and NNZ,” Bjørn Sloreby, Europe director at Smart Packaging Industries AS, said in the release. “By combining our patented innovation with NNZ’s sales and distribution expertise, we look forward to providing solutions that not only meet but exceed our customers’ expectations.”

“We are thrilled to begin this partnership with SPI,” said Len Boot, CEO of the Royal NNZ Group BV. “This collaboration gives us the opportunity to offer even better products and services to our customers and strengthen our position as a leading supplier of packaging solutions. SPI’s ground-breaking and patented innovation gives us a unique opportunity to improve the efficiency and quality of our packaging.”

“We look forward to exploiting the many advantages of this unique innovation,” said Patrick Boot, Royal NNZ Group BV’s chief financial officer for North America. “With Q-Bic, we can offer our customers even better solutions to handle the demanding logistics and transport conditions we encounter across the globe. With long distances and varying climates, we can now offer packaging that not only protects products better, but also reduces costs and improves product durability. This collaboration not only gives us a competitive advantage in the market, but also an opportunity to lead the way in the development of future packaging solutions.”

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