Nonna Life, a lifestyle brand that celebrates Italian Canadian culture, and Del Fresco Pure, a family-owned and -operated Canadian greenhouse company, have joined forces on their second brand collaboration: “Hot Nonna Summer.”
This latest campaign follows their first team up: an Aperitivo style event hosted by Nonna Life during the Canadian Produce Marketing Association convention in Montreal last April. Both brands combine their shared commitment to culture, sustainability and authentic experiences to offer consumers the very best in food, culture and lifestyle, according to a news release.
“This collaboration is a match made in heaven,” says Ariane Laezza, founder of Nonna Life. “Del Fresco Pure’s commitment to sustainable sourcing and high-quality produce perfectly complements Nonna Life’s focus on community and cultural traditions with a contemporary approach. Together, we’ve come up with something truly special that celebrates locally grown produce, traditional recipes and quintessential Italian-Canadian experiences, all wrapped up in the spirit of our beloved grandmothers.”
Nonna Life and Del Fresco Pure are celebrating the recent success of their “Hot Nonna Summer” campaign, which they say has gained traction worldwide when its “starter pack” meme went viral. Launched on the first day of summer, the campaign featured limited-edition wheeled shopping carts that were outfitted with custom patches, buttons and traditional “cornicello,” filled with items featured in the starter pack, including greenhouse grown Del Fresco Pure tomatoes, a dish towel, a wooden spoon, Pastina, ginger ale, strawberry hard candies, a visor, recipe cards and a summer playlist featuring top Italo-disco hits.
Thirty “granny carts” were hand-delivered by the Hot Nonna Summer Delivery Service, an electric VW Bus, to influencers in the food and cultural spaces, reaching over a million combined followers and over 100,000 interactions, the release says.
“‘Hot Nonna Summer’ was such a fun campaign to do and it’s been exciting to see it come to life; I’m so happy that it has resonated with so many people,” says Laezza. “It’s a perfect example of how we can collaborate with great partners like Del Fresco Pure to create impactful experiences that resonate with our community. This campaign has allowed us to showcase locally grown produce in a fun, engaging way, and it’s been amazing to see so many people embrace the spirit of summer with Nonna Life.”
The companies say ‘Hot Nonna Summer’ was created to honor the vibrant energy and enduring influence of nonnas, who serve as the heartbeat of family tradition.
“We grow produce Nonna would be proud to serve. This campaign is about honoring that legacy — and showcasing it with a modern twist,” says Sonia Klinger, marketing manager at Del Fresco Pure. “As a single-family-owned and operated company, we take pride in our dedication to growing and delivering niche gourmet items that elevate every meal. We’re delivering the highest quality greenhouse grown produce that is also responsibly grown, making a positive impact on both people and the planet. It’s an exciting time for both of our brands.”
