Marketers moved more than 3 million pounds of organic garlic, and sales topped more than $24 million in 2019, according to IRI.
Income plays a role in organic garlic purchases. Shoppers earning less than $50,000 annually were half as likely to select organic garlic exclusively in 2020 as those earning $50,000-$100,000, according to Organic Fresh Trends 2021.
African American consumers, Asian shoppers and those in the “all other” ethnic group were among the most likely overall to buy organic garlic at least some of the time. Hispanic shoppers were among the least likely to buy organic garlic overall, whether it be periodically or exclusively.
Older consumers were less likely to select organic garlic than those younger than 40. In fact, shoppers age 18-39 were among the most likely groups overall to buy organic garlic at least some of the time, while those over age 60 (and Hispanic shoppers) were the least likely groups overall to choose organic.
