Dole Food Company is partnering with the global brand extension licensing agency Beanstalk to extend its brand into new food categories.
As consumers shift their focus to living healthier and adopting new dietary habits, Dole is well-positioned to extend its brand, according to a news release.
Categories available for licensing globally include plant-based novelties and desserts, herbs, salad dressings, sauces and marinades, baked goods, and snacks, among others, and according to the release.
“Dole is a brand with deep roots, supporting people making healthier nutrition choices on a daily basis,” Xavier Roussel, chief marketing and sustainability officer of Dole Food Company, said in the release. “We are also committed to continuously improving our environmental and social impact which is equally important to sustainability-conscious shoppers.”
“We are delighted to work with Dole, a trusted global leader in fresh produce,” Allison Ames, president and CEO of Beanstalk, said in the release. “Dole’s relevance to consumers is more meaningful today than ever. With the continuing and growing trend toward healthier, fresh and plant-based foods, new Dole-branded licensed products will provide delicious options to support consumers’ better-for-you dietary choices and healthier lifestyles.”
