Dole says it is among a handful of brands ranked as one of the most trusted in multiple food and beverage categories in the 2025 BrandSpark Most Trusted Awards Presented by Newsweek.
“This year’s BrandSpark rankings confirm what Dole has been committed to all along: provide the highest-quality fruits and vegetables and the peace of mind that comes from 170-plus years of the highest product standards, sustainability, social responsibility and nutrition education,” William Goldfield, Dole’s director of communications, said in a news release. “We dedicate these results to the growers, distributors, retailers and other partners who help deliver Dole to a hungry world.”
In its 12th year, the BrandSpark program asked more than 29,000 consumers to evaluate brands in a different set of product and service categories annually.
Dole says it ranked No. 1 in the Fresh Fruit and Salad Kit categories and No. 2 in the Fresh Berries category and that it was the only fresh fruit brand to receive enough votes to qualify for the rankings.
“We realize that for most shoppers, trust is at the core of the brands they choose, especially produce and other perishables,” Goldfield said. “In this age of growing transparency, we are continually reminded that consumers are more demanding than ever in the products and services they provide their families — all of which makes Dole’s rankings, as determined by the consumers themselves, especially rewarding.”
