It’s the season of Hallmark Channel’s “Countdown to Christmas” series of original holiday films, and to build on the excitement, the growers of Envy apples recently collaborated with Hallmark Channel actor and entrepreneur Andrew Walker for a holiday apple sampling experience at Longo’s in Toronto.
For four hours Dec. 11, Walker joined Envy at Longo’s in Maple Leaf Square to hand out Envy apple samples, sign autographs and join in selfies with fans. The Envy team also passed out free swag items to shoppers.
The appearance was part of an ongoing multimedia collaboration Envy apples is conducting with Hallmark Channel as well as Walker this holiday season, including digital billboards across Toronto as well as digital and social promotions throughout North America, according to a news release.
Countdown to Christmas fans are also being treated to a special appearance from Envy apples in Hallmark’s hit Christmas film, “Three Wise Men and a Baby.” In the film, Walker portrays Luke Brenner, who along with his two brothers, Taylor and Stephan, get the surprise of their lives when they are brought together to care for a baby over the holidays. Envy apples appear in a key scene in Walker’s character’s kitchen, the release said.
Envy is a registered trademark owned by the T&G group of companies. It was developed in New Zealand and patented in 2009. Envy is grown under license by T&G in select prime apple growing regions across the globe, including New Zealand, North America, South Africa, Australia and Europe. Envy apples are sold and distributed in over 60 countries.
