Fairtrade International-certified banana importer Equifruit, has once again earned a spot on The Globe and Mail’s list of Canada’s Top Growing Companies for 2024. Ranked No. 219 with an impressive growth rate of 184%, this marks the third consecutive year the company has been recognized for its success, according to a news release.
In 2023, Equifruit secured the No. 207 spot with 219% growth, and in 2022, the company ranked No. 261 with 139% growth, the release said.
“Being named one of Canada’s Top Growing Companies for a third straight year is a testament to our team’s passion and resilience,” said Jennie Coleman, president of Equifruit. “We’ve navigated unprecedented challenges — from the pandemic to inflationary pressures — while staying true to our mission of paying banana farmers fairly and making an impact across the supply chain.”
A company built on purpose
Equifruit says its continued growth and resilience can be attributed to its clear purpose: transforming the banana industry by promoting fair trade practices that ensure farmers are paid fairly for their work.
This social and environmental commitment has helped the company stand out in a competitive market, winning over major retailers and expanding its reach across Canada and beyond, the release said.
During a period of global disruption, Equifruit has continued to achieve milestones. Equifruit is now a certified Women-Owned Business through WEConnect International, a designation that recognizes its women-led leadership and diversity in the marketplace. In 2024, Equifruit also achieved B Corp certification, further cementing its role as a leader in sustainability, transparency and social responsibility, the company says.
Despite the pandemic and inflationary pressures, Equifruit has managed to accelerate its sales and partnerships and grow its team. The company says its sales strength is due in part to growing demand for ethically sourced, sustainable products.
As a supplier of Fairtrade International-certified bananas to major retailers like Costco Canada and Sobeys, Equifruit’s work extends beyond traditional business growth. Its efforts directly support thousands of banana farmers and their families, driving positive change in farming communities while promoting sustainable agricultural practices, the release said.
Equifruit says it remains dedicated to its core mission: revolutionizing the banana industry through fair trade while championing women’s leadership and sustainability.
Your next read: Kim Chackal named Produce Marketer of the Year
