Fresh fruit importer and exporter Salix Fruits is tracking several significant trends that are transforming the global grape market.
“One of the most notable changes is the growing preference for seedless varieties, driven by consumers’ desire for more convenient and easy-to-consume products,” Ignacio Vidales, sales director of Salix Fruits, said in a news release.
Additionally, he noted the demand for organic and sustainably grown grapes has significantly increased, reflecting a heightened awareness and concern for health and the environment among consumers.
“Sustainable farming practices and organic certifications are now key factors for accessing certain market segments, especially in Europe and North America,” Vidales said. “The ability to innovate and diversify the use of grapes is crucial for staying competitive in an ever-evolving global market.”
Vidales said globalization and advancements in preservation and transportation technologies have made it easier to access emerging markets in Asia and Latin America. The demand for fresh fruit, including grapes, is rising due to the growth of the middle class and urbanization, he said.
“These trends present both opportunities and challenges, which is why we are committed to ensuring the availability of our grapes throughout the entire year,” Vidales said. “We work with growers in India, South Africa, Egypt, Italy, Peru, Chile and the U.S., allowing us to maintain a constant presence in all markets.”
The marketer, founded in the U.S. in 2013 by Juan González Pita and Luis Elortondo, has a portfolio of over 25 produce items from 18 countries but focuses on apples, lemons, oranges, mandarins, pears, and grapes, according to the release.
