Field Fresh Farms says its bold new website reflects four generations of family heritage, land stewardship and exceptional customer service.
The updates were made to better showcase the Dobler family’s innovative approach to growing, processing, packing and shipping vibrant, flavorful greens to its foodservice and retail customers, according to the company.
For more than 75 years, the Dobler family has been growing produce on California’s Central Coast. The family’s farming legacy first started as a small strawberry patch before eventually emerging as the vertically integrated grower-shipper it is today. Field Fresh Farms was formed in 2005 to focus on its greens, and more than 20 years later, it offers an array of conventional and organic products, including arugula, romaine hearts, spinach and more.
“Our new site honors our family’s history of trailblazing farming practices by authentically aligning with our forward-looking operations and our excitement about the future of farming,” says Claire Cagnacci, marketing coordinator for Field Fresh Farms and a member of the Dobler family’s fourth generation. “My grandfather and his brother had a passion for farming from a young age, and their devotion to the land, the people working it and the community supporting it has always served as an undercurrent for our dedication to excellence.”
The Dobler family’s primary intention for the new website was to help its customers succeed by providing them with simple, straightforward access to the farm’s conventional and organic product lineup, detailed product specs and the sales team that oversees each order with care. This redesign was also implemented to highlight the consistency, reliability and precision that Field Fresh Farms brings to every crop, says the company, which adds that the new site achieves this by featuring eye-catching photography, unique graphics, playful colors and stylish scrolling animation.
The redesign marks the first changes to the company’s website since 2018. The grower-shipper says this online refresh is a visual representation of its commitment to continual improvement for its customers, its community and the environment. The revamp was designed by Moxxy, an award-winning marketing and branding agency focused on serving agriculture and fresh food and beverage companies.
“We were inspired by the Dobler family’s four generations of farming innovation and tenacity,” says Molly Briseño, president of Moxxy Marketing. “The Dobler family has never been afraid to stand out and always looks for the next innovation in sustainable farming. We’re honored to help them show that visually with a modern, vibrant new website.”
Field Fresh Farms is Good Agricultural Practices and World Quality Service certified, and its organic products are certified through Organic Certifiers and distributed under the Beach Road Organics brand. The operation allows for start-to-finish control over its produce. Field Fresh Farms offers year-round availability of its greens and vegetables to customers across North America.
