Florida Classic Growers Inc. invites those attending the Southeast Produce Council’s upcoming Southern Exposure event to visit booth No. 207 for fresh sampling of its premium Rubies red grapefruit, including hand-sliced samples and freshly juiced grapefruit.
Rubies grapefruit are known for their deep red color, exceptional interior quality and balanced sweet flavor, the company says. Backed by generations of Florida growing expertise, the brand represents the company’s commitment to delivering consistent, high-quality citrus to retail partners and consumers nationwide.
A key driver behind the Rubies program is Florida Classic Growers’ CUPS (Citrus Under Protective Screen) production system. CUPS is a controlled-environment growing method that protects trees from citrus greening. The result is premium exterior and interior fruit quality, consistent supply and environmentally responsible production using less land, water and fertilizer, the company says.
“Our CUPS program is producing some of the finest grapefruit we have ever grown,” says Derek Rodgers, director of sales and marketing for Florida Classic Growers. “When customers taste Rubies, they immediately recognize the difference in flavor, color and quality.”
CUPS also supports long-term varietal innovation in Florida, unlocking opportunities for additional high-value citrus programs while strengthening supply reliability for East Coast retailers.
“The innovation behind CUPS allows us to deliver a dependable, sustainable Florida-grown product,” says Steven Callaham, CEO of Dundee Citrus Growers Association. “Rubies grapefruit showcase what’s possible when you combine tradition with forward-thinking agriculture.”
