The Giumarra Cos. says it will present GiumarraMart — a grab-and-go, convenience store-inspired experience highlighting the company’s products and services — at the International Fresh Produce Association’s Global Produce and Floral Show in Atlanta this month.
GiumarraMart will take place in the Georgia World Congress Center’s Hall C lobby from 8 a.m. to 5 p.m. daily from Oct. 17-19, prominently located adjacent to the show floor and IFPA’s general sessions in Hall C, according to a news release.
“We are bringing to life everything there is to love about convenience stores in a fun, vibrant setting that is perfect for fostering connections at IFPA,” said Megan Gorgisheli, vice president, marketing administration and brand for the Giumarra Cos.
The company said it will host a variety of food and beverage services at GiumarraMart, including hot coffee from 8-10 a.m. during Thursday’s morning programming and before the exposition opens on Friday and Saturday. Beginning at 10 a.m., in true convenience-store fashion, the company said it will serve frozen fruit slushies and hot dogs featuring four creative, produce-centric toppings:
- Curried Lemonade apple relish.
- Watermelon barbecue sauce with a watermelon rind “pickle.”
- Fajita-style bell peppers and onions.
- Fresh guacamole.
“As we invite attendees to enjoy our produce in bold, flavorful ways, we remind them of all the fresh categories Giumarra currently markets, many of them 52-week programs from growers around the world,” Gorgisheli said. “Our fresh lineup is complemented by our service portfolio, designed to support our customers from end to end of the supply chain. Giumarra is truly a one-stop shop for fresh.”
Giumarra will also co-sponsor IFPA’s general session titled, “Key Conversations: Insights on Challenges, Opportunities and Change Ahead,” on Friday, Oct. 18, from 8:35-9:55 a.m. During the networking breakfast prior to the session, attendees can enjoy menu items featuring Giumarra blueberries and the company’s exclusive apple variety, Lemonade, according to the release. The company said it will also co-sponsor meeting pods throughout the convention center, as well as the IFPA Retail Awards reception on Friday, Oct. 18, from 5:15-6:45 p.m.
“GiumarraMart gives us the unique opportunity to showcase key commodities from around the globe, including Fair Trade Certified offerings, through an eye-catching 3-D billboard,” said Kellee Harris, vice president of retail merchandising services for the Giumarra Cos. “This concept invites our customers and growers in for a quick snack while getting a literal taste of the global variety of fruit and vegetables we offer.”
