“For the good of nature - Eat Veganuary” - SanLucar makes January vegan delicious

“For the good of nature - eat Veganuary!” - this is the motto under which SanLucar, the premium brand for fruit and vegetables, is launching in Germany and Austria a sunny promotional campaign in January 2022. Because SanLucar is taking part in Veganuary, the vegan January, and ensuring a colorful variety of fruit and vegetables.

Especially after the turn of the year, many consumers pay more attention to their diet. The vegan lifestyle is becoming increasingly attractive. “We prove that vegan nutrition is super delicious with our fruit and vegetables. Bananas, pineapples, oranges, berries and other varieties are an important source of vitamins, minerals, fiber and phytochemicals”, says Nuria Pizán, Brand & Creative Director at SanLucar. “We bring colour to the plate at Veganuary. Because variety is just as important to us as quality.”

The extraordinary fruit and vegetable quality of SanLucar has been now confirmed by a survey among customers. They voted SanLucar number one among fruit and vegetables in terms of taste. “The result makes us proud and shows that we are on the right track,” says Nuria Pizán: “About 90% associate us with taste, 83% with quality and 80% with sunshine.

Only fruits that are absolutely ripe and delicious are harvested at SanLucar. Everything thrives under environmentally and socially acceptable conditions. SanLucar protects the soil, uses water sparingly and relies on natural plant protection. The best conditions for a sweet Veganuary. SanLucar again provides its retailers with comprehensive sales materials such as top signs, promotional displays, and recipe folders. The campaign is accompanied by social media activities on Facebook and Instagram.