GOPEX Showcase: Wish Farms Pink-a-Boo Pineberries

Morgan Falcon, marketing for Plant City, Fla.-based Wish Farms, showcased the company’s Pink-a-Boo Pineberries at The Packer’s GOPEX Golf event in August.

Morgan Falcon, marketing and events for Plant City, Flor-based Wish Farms exhibiting at Global Organic Produce Expo
Morgan Falcon, marketing and events for Plant City, Flor-based Wish Farms exhibiting at Global Organic Produce Expo
(Photo by Brooke Park)

Morgan Falcon, marketing for Plant City, Fla.-based Wish Farms, showcased the company’s Pink-a-Boo Pineberries at The Packer’s GOPEX Golf event in August.

“The eating experience is similar to the classic strawberry flavor, but with refreshing hints of pineapple bursting through the berry,” Falcon said. “The pineberry distinguishes itself from other berries with its blush pink and vibrant white coloring with red seeds on the outside.”

Wish Farms will grow Pink-A-Boo Pineberries during the Florida strawberry season and they will be available this December, Falcon said.

Falcon noted that the product launched last year and with COVID-19 the opportunities for sampling the product have been limited.

“Really there’s still a ton of interest in it, particularly on social media,” Falcon said. “A couple of people share on TikTok, a couple people share on Instagram … before you know it, there’s tons of interest.”

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