Atlanta-based Graphic Packaging International has launched ProducePack, a sustainable paperboard packaging range of solutions for fresh produce.
ProducePack, available in multiple different configurations and structures, can offer carrying handles, branding and product differentiation, according to a news release.
“W’re committed to providing our customers with high-performing solutions that are relevant to the ever-evolving market and consumer needs,” Jackie D’Ambrosio, senior manager of new product development and omnichannel at Graphic Packaging, said in the release. “We’re delighted that our innovative ProducePack range is proving to be a viable commercial solution for our customers that can make a positive contribution to the environment.”
Michigan apple distributor BelleHarvest, recently introduced ProducePack for its fuji, Honeycrisp and gala apples.
The release said three-pound paperboard cartons developed for BelleHarvest, present a 100% recyclable, sustainable solution with consumer-friendly features such as a quick ‘grab & go’ carry handles and striking graphics that create impactful branding in the produce aisle.
“Sixty-nine percent of consumers prefer paper-based product packaging to plastic, and consumers see paper-based solutions as a trusted sustainable option,” Angela Sommers, marketing director at BelleHarvest, said in the release. “Our partnership with Graphic Packaging represents a natural shift towards respecting the environment, while ensuring our nutritious, flavorful apples are readily available and in the best possible condition.”
