Healthy Family Project expects to have raised over $238,000 in 2022 through retail and digital cause marketing programs, increasing its total raised since 2002 to $7.5 million in support of charities that assist families.
The organization leveraged social media, video content and digital shopper marketing to reach nearly 30 million families this year, according to a news release.
“The Healthy Family Project team strives to stay ahead of trends in the cause marketing space by continuously reviewing and analyzing new ways to share the healthy eating message with families,” John Shuman, founder of Healthy Family Project and president of Shuman Farms, said in the release. “As the first cause marketing organization in the produce industry, our experience spans twenty years. We continue to reinvent our programs and promotions as the marketing landscape shifts.”
This year’s donations will fund 1.9 million meals through Feeding America food banks, 24 grants for children of military families and will aid accessibility to fresh fruits and vegetables in schools through a $26,000 donation to the International Fresh Produce Association’s Foundation for Fresh Produce, according to the release.
In 2022, Healthy Family Project had more than 1 million visits to healthyfamilyproject.com, had visibility in 3,189 grocery stores across the U.S., surpassed 40,000 unique worldwide downloads of the Healthy Family Project podcast, produced 14 live cooking classes and embarked on a robust TikTok campaign, according to the release.
Retail campaigns in 2022 included Publix, Associated Wholesale Grocers Springfield Division, Military Produce Group and Lowes Food Stores. Highlights from this year’s retail campaigns include omnichannel signage, exclusive cooking classes for military families, e-commerce and Produce for Kids Saturdays encouraging kids to try new fruits and vegetables in Harps Food Stores.
“In 2022, we continued to align with brand partners that believe in the importance of making an impact in the world and communities where their products are sold,” Trish James, vice president of Healthy Family Project, said in the release. “We take great pride in the results we deliver for our partners through cause marketing efforts that boost brand awareness while making a difference.”
