Honeybear Brands will featuring its apple variety exclusives at the International Fresh Produce Association’s Global Produce and Floral Show Oct. 18-19 in Atlanta.
The marketer will exhibit its ruby red, juicy Pazazz and crisp golden Honeymoon apples at booth No. B2049, according to a news release.
“Honeybear Brands grows and distributes some of the best apple varieties grown regionally as well as in Washington State,” Don Roper, vice president of sales and marketing of Honeybear Brands, said in the release. “Our focus of providing great eating varieties at ‘peak of season flavor’ ensures our retail partners are providing consumers with an exceptional eating experience during the big fall apple sales season. Utilizing multiple growing regions to curate the best eating varieties combined with year-round supply assurance, we take delight in helping our retailers grow the conventional and organic apple category. At Honeybear Brands, we strive to exceed the expectation of fruit quality, customer service and supply assurance.”
Honeybear Brands’ growing regions span the U.S. with orchards and production facilities in Washington state, Minnesota, Wisconsin, Michigan and New York. Southern Hemisphere production includes apples, pears and cherries from Chile and Argentina.
In addition, Honeybear Brands said it is taking a bite out of hunger with a Pazazz-focused partnership with professional hockey standout Taylor Heise to benefit Second Harvest Heartland.
During the “Assist Second Harvest” campaign, Honeybear will donate 600 pounds of apples each time Heise feeds a teammate an assist — otherwise known as an “apple” in hockey — during her games this season, the release said.
“Apples help fuel our bodies,” Roper said. “And who better than an elite athlete like Taylor Heise to remind health-conscious audiences about the health benefits of apples? And she has a genuine desire to be part of a cause marketing effort to combat hunger. Women’s sports are having a big moment, and we are excited to celebrate that while attracting new apple consumers and donating to a good cause.”
Retailers carrying Pazazz benefit from this partnership halo via social media, public relations and in-store assets, as Pazazz gets extra ice-time with hockey fans and shoppers, the release said.
