Western Growers and the Canadian Produce Marketing Association have launched a working group to address the evolving landscape of packaging requirements imposed by both governments and retailers throughout North America.
Dozens of grower associations from across North America convened to discuss the current state of produce packaging and outline goals for the Sustainable Produce Packaging Alignment for North America, according to a news release.
SPPA will develop unified guidelines for use across the North American fresh produce supply chain, with a target completion date of December 2025.
“Packaging is key to ensuring the quality, affordability and safety of fresh produce,” Western Growers President and CEO Dave Puglia said in the release. “Consumers are requesting high-quality fresh produce from our growers and changes in packaging. As such, the industry is facing new and aggressive demands from both the public and private sector — demands that are often in conflict with each other, and don’t fully recognize industry realities and progress. The intersection of sustainability with packaging must be addressed for the continued trade with our most important partners and continued availability of nutritious foods for consumers.”
“Packaging plays a critical role in enabling the sustainability of North American and global fresh produce supply chains, said CPMA President Ron Lemaire.
“The trend of diverging market and regulatory packaging requirements is a significant risk to fresh produce supply chains, hence the strategic importance of developing and adopting North American guidelines for fresh produce packaging,” he said in the release.
Western Growers and CPMA are actively engaged on the Environment and Climate Change Canada’s pre-proposal to constrain allowable fresh produce packaging in Canadian grocery stores, the release said. The ECCC is currently advocating for a significant reduction in produce plastic packaging, demanding that 75% of all produce be sold in bulk or non-plastic packaging by 2026, increasing to 95% by 2028.
The SPPA project plans to develop industry-focused analysis, white papers and web tools on fresh produce packaging technology for U.S. specialty crop growers; host workshops to educate and align stakeholders; organize technical working group meetings to leverage industry expertise to craft the tools above; and launch a public-facing resource to inform stakeholders on how to use the guide once it becomes available, the release said.
