The Masser Family of Companies has launched a new website for Hegins, Pa.-based partner Keystone Potato Products LLC.
The website highlights Keystone’s sustainability processes and products, notably for the company’s fresh-cut potatoes, according to a news release.
The Masser family and other Keystone Potato product shareholders and board members invested in capital equipment to advance the company’s fresh-cut capabilities to provide convenience for the customer and help expand the potato category in retail and food service.
“Keystone continues to offer fine dehydrated potato products, but the future in Keystone is fresh-cut potato products for both retail and foodservice markets,” Michal Pechart, chief operating officer of the Masser Family of Companies, said in the release.
The new and improved website provides Keystone Potato products with an affordable sales presence that is available 24 hours a day, Lela Reichart, Masser Family’s vice president of strategic development, said in the release.
In creating the updated website, Keystone partnered with the digital marketing company, WebFX.
The website targets restaurants, food manufacturers and commercial/institutional food service companies, the release said.
“The site has already generated sales leads with more than 50 companies in the U.S. and five other countries,” Pechart said in the release.
