Potatoes
Retailers can capitalize on the growing popularity of air fryers by positioning fresh potatoes as a convenient, versatile staple for consumers seeking fast and crispy restaurant-quality results at home.
A new food search and rescue campaign aims to destigmatize crop abundance and provide growers with a streamlined alternative to letting food rot in the field.
Potatoes USA is providing seasonal merchandising strategies designed to leverage the vegetable’s unique ability to double the average customer’s total spending.
Designed to inspire quick, easy meals as the days get longer and busier, the integrated campaign includes digital activations, in-store point-of-sale materials and an online sweepstakes.
The alliance taps Where Food Comes From to audit on-farm sustainability data and strengthen program integrity ahead of the 2026 planting season.
The company marked the milestone by launching a new logo that it says reflects its heritage in the Red River Valley and its commitment to quality and sustainability.
Potatoes USA says research indicates the average potato shopper’s basket is over $98 compared to a non-fresh-potato shopper’s basket of less than $50.
Among the issues the national trade association highlighted at its annual Washington Summit is getting a relief package out of USDA and Congress to address the current economic crisis.
These spuds are increasingly in the spotlight as consumers seek more variety and restaurant-inspired meals at home.
Exports currently account for 20% of the U.S. potato crop, according to Denver-based Potatoes USA, with the potential for more international markets to open.
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Microwave-ready petite potatoes paired with chef-crafted seasonings offer fast, flavor-forward side dishes for consumers.
Potatoes USA analysis shows how potatoes can drive cross-purchase, meal solutions and snacking.
The third-generation grower and owner of Sklarczyk Seed Farm says this year’s agenda will capitalize on new dietary guidelines to promote potatoes as a staple of good health, ensuring fair trade practices, and removing nontariff trade barriers.
The Neumillers, an Illinois potato farm family, share a 70-year legacy of farming, family and passing the torch to the next generation.
This Wisconsin farm has turned vertical integration into a blueprint for growth by controlling every stage of production, from growing to packing and national distribution, for millions of pounds of potatoes, pumpkins and produce annually.
From 25 years of negotiations in Mexico to the halls of Congress, The Packer’s 2026 Potato Person of the Year, Jared Balcom, says that honest dialogue and grower expertise are key to advocating for the industry on a global stage.
Economic losses to specialty crops last year were on a level that can put farming operations out of business, with the American Farm Bureau Federation estimating billions in losses to almonds, apples, lettuce, potatoes, strawberries and blueberries alone.
U.S. trade leaders reveal a strategy to turn diplomatic friction into market share by navigating Japanese trade and expanding Mexico’s $134 million fresh market.
As the MAHA movement gains bipartisan momentum ahead of the 2026 midterms, the National Potato Council celebrates a win for “whole foods” while bracing for new definitions of ultra-processed products.
Columnist Armand Lobato shares what he calls a must-read book, just in time for Potato Lover’s Month in February.
Potato growers share how they’re increasingly incorporating sustainable practices into their operations to drive efficiency and more.
“All vegetables are healthy, potatoes included,” says Shelley Maniscalco, a registered dietitian and partner at Nutrition in Demand, an agency that works with the Alliance for Potato Research and Education.
The brand says potatoes help retailers drive incremental holiday sales across departments.
The Potato Sustainability Alliance provides a variety of services to help companies incorporate sustainable operating practices into their businesses.
From russets to yukons to sweetpotatoes, retailers share best practices for boosting potato sales.
MFC will highlight a new line of convenience potatoes this year in addition to the full assortment of Side Delights varietal potatoes.
The specialty market continues to grow, and companies are moving to meet demand for packaged products.