Potatoes
From bold branding and transparent designs to new recycling laws, potato and onion shippers are rethinking how their bags perform at retail and beyond.
Facing rising logistics costs and changing shopper habits, Idaho’s potato leaders are leaning into both high-tech packaging and traditional value formats to drive modern growth.
NoKota Packers CEO Carissa Olsen uses social media to showcase the potato journey from planting to packing while encouraging retailers to cross-merchandise and educate shoppers about Red River Valley varieties.
To offset delayed harvesting schedules and surging input expenses, Northland Potato Growers Association members are leaning on research, technology and strategic investments to safeguard crop quality and yields.
The new Dakota Skarlagen variety offers uniform shape, bright red skin and better resistance to silver scurf than traditional red norland, while a white-skinned potato with raspberry-colored flesh is expected to be released within the next year.
Leading potato packers across North Dakota’s Red River Valley are leveraging optical sorters, robotic palletizers, and upgraded climate-controlled storage to maintain high product standards, offset industry consolidation and capitalize on growing consumer demand for yellow varieties.
EarthFresh Farms and Kamper Farms have launched Wild Rose Packing Inc. in Southern Alberta, establishing a strategic potato and onion packing facility to shorten transit times and ensure a year-round, 52-week supply for West Coast buyers.
The organization argues high floor prices and strict administrative hurdles cost U.S. producers millions in lost exports.
Driven by grocery inflation and a surge in home cooking, consumers are adopting “ingredient household” shopping habits, prioritizing long-lasting, low-shrink produce items like potatoes that span multiple dayparts.
Cellar Insights expands its predictive data program to help growers spot spoilage early and protect crop value.
Early reports from the field point to strong quality across both onion and potato crops with harvest expected to continue through October, says the Idaho Falls, Idaho-based grower-shipper.
With planted acres down across major growing regions, suppliers look ahead to stabilized pricing alongside major operational upgrades and steady consumer demand.
Kwik Lok outlines how integrated closure label printing helps suppliers meet strict traceability demands, streamline packaging operations, and boost consumer engagement.
Unexpected disease patterns, shifting crop susceptibility, and fungicide resistance are changing every spray decision.
New kits capitalize on the popularity of ranch flavor to create quick, family-friendly and convenient dishes.
Michael Family Farms will be a focus of summer marketing with seasonal merchandising inspiration to produce departments.
The Masser Family of Companies president and CEO has been elected for his decades of agricultural expertise, strategic vision and commitment to enhancing category performance.
Warning that American agriculture faces a potentially catastrophic economic threat, the National Potato Council is urging the immediate reinstatement of a federal ban on Canadian fresh potato imports from Prince Edward Island following a newly confirmed detection of potato wart.
Retailers can capitalize on the growing popularity of air fryers by positioning fresh potatoes as a convenient, versatile staple for consumers seeking fast and crispy restaurant-quality results at home.
A new food search and rescue campaign aims to destigmatize crop abundance and provide growers with a streamlined alternative to letting food rot in the field.
Potatoes USA is providing seasonal merchandising strategies designed to leverage the vegetable’s unique ability to double the average customer’s total spending.
Designed to inspire quick, easy meals as the days get longer and busier, the integrated campaign includes digital activations, in-store point-of-sale materials and an online sweepstakes.
The alliance taps Where Food Comes From to audit on-farm sustainability data and strengthen program integrity ahead of the 2026 planting season.
The company marked the milestone by launching a new logo that it says reflects its heritage in the Red River Valley and its commitment to quality and sustainability.
Potatoes USA says research indicates the average potato shopper’s basket is over $98 compared to a non-fresh-potato shopper’s basket of less than $50.
Among the issues the national trade association highlighted at its annual Washington Summit is getting a relief package out of USDA and Congress to address the current economic crisis.
These spuds are increasingly in the spotlight as consumers seek more variety and restaurant-inspired meals at home.