The Michigan Apple Committee will launch a redesigned website for the 2023 crop year, says Diane Smith, executive director.
“Our Google Analytics showed us that consumers most often visit our Recipes, Where to Find, and Meet the Growers pages, so we put a lot of effort into enhancing that content and making it easier to navigate,” Smith said. “The website is one of our main communication tools for reaching consumers, so we want to ensure that we not only have the information they seek but that it is easy to find.”
The site is currently in a soft launch phase, with official launch planned this fall, Smith said. The website can be found at MichiganApples.com.
