Reedley, Calif.-based Mountain View Fruit Sales has revealed a new label called Mountain View Estate Vineyards.
On May 4, industry veteran and longtime grape grower George Matoian and family joined the Mountain View family of farmers, according to a news release.
“George and his family have been growing premium export quality grapes for generations,” Mike Thurlow, owner of Mountain View Fruit Sales and Cold Storage, said in a news release. “We are excited and honored to have such quality growers join our team as we continue to grow and enhance our company, program and customer service.”
“Although the industry may know Mountain View primarily as a stone fruit company, our vision and direction has always been to partner with growers that are committed to quality and consistency in the field and then combine that with a sales and marketing team that is committed to growing sales from tree to table by providing the best service in the industry,” Rob Brett, director of sales and marketing at Mountain View, said in the release. “Our approach to growing our grape program and servicing our customers will be a mirror image of what we have promised, developed, and delivered with our stone fruit and citrus programs.”
