Mushroom Council puts mushrooms on the menu for Earth Month
April is Earth Month, and the Mushroom Council® will be making the most of these 30 important days to remind diners that researchers consider mushrooms “one of the most sustainably produced foods in the United States.”
To amplify that message to a wider consumer audience hungry for more Earth-friendly eating habits, on April 1, the Mushroom Council is relaunching its website’s sustainability resources with fresh imagery, content and recipes spotlighting and celebrating mushroom production, as well as an analysis of mushroom’s production life cycle and how blending chopped mushrooms with meat can contribute to a more sustainable diet.
The Mushroom Council will drive people to the refreshed resources in April with a social media campaign showcasing how mushrooms are the “official ingredient for Earth Day,” outlining the mushroom sustainability story and sharing how shoppers can eat more sustainably by adding mushrooms to their meal planning.
On the PR front for Earth Month, the Council’s media relations campaign “Delicious, Easy, Sustainable Eating” will connect mushroom nutrition and taste to sustainability, inspiring home cooks to consider mushrooms in a plant-forward diet with health and production facts, as well as a classic meat/mushroom blended recipe.
In addition, April 16 is the Day of the Mushroom, and the Council will leverage the hashtag #DayofMushroom to educate consumers on mushroom varieties and versatility.
For more information, visit: https://www.mushroomcouncil.com/mushroom-sustainability/.
