Natural Delights, with coordination and support from Elephant House PR, hosted back-to-back Harvest Tours in September for retailers, transportation partners and consumer media in Bard Valley just outside of Yuma, Ariz.
Guests were invited to try their hand at harvesting, guided by the expertise of the brand’s palmeros, according to a news release. The experience offered a firsthand look at the demanding process, which starts at the beginning of the year and culminates with hand-harvesting in September. They also toured the brand’s state-of-the-art facilities, gaining a deeper appreciation for the careful sorting, grading and packing practices that ensures product quality.
Guests enjoyed an intimate dinner with the growers, prepared by local private chef and influencer Jane Olivia, featuring a Medjool date-inspired menu. The evening’s theme, Under the Yuma Sun, highlighted Mediterranean dishes that showcased Medjool dates as a star ingredient. Throughout the dinner, guests heard stories of the growers’ rich history and family legacies, gaining a deeper appreciation for the families behind the dates they purchase.
“This year’s Harvest Tour gave us the chance to show partners firsthand how much care goes into producing the highest-quality Medjool dates,” says Alexandra Molumby, senior brand manager for Natural Delights. “From time in the palms to time at the table, they experienced the full story of our brand and the people who make it possible.”
“One of the most rewarding parts of our work is giving people the chance to go layers deep with the brands they represent — whether they’re retailers, vendors or storytellers,” says Beth Keeton, president of Elephant House PR. “By experiencing the groves firsthand and seeing how Natural Delights are grown and harvested, guests leave not only surprised by what they learn but fully equipped to share more meaningful stories and connect more authentically with their own audiences.”
To date, Natural Delights says it has hosted over 200 guests from all over the world at their annual Harvest Tours, resulting in millions of social views, long-term partnerships, media placements and much more.
