The New England Produce Council has chosen two keynote speakers for its full-fledged, in-person trade show this fall.
Joe Watson, vice president of member engagement at the Produce Marketing Association, and Anne-Marie Roerink, president of 210 Analytics LLC, will co-present “E-Commerce: Making It Work for You,” according to a news release.
The NEPC Produce, Floral and Food Service Expo is scheduled for Sept. 29-30 at the Hynes Convention Center in Boston.
The speakers meet the industry needs of the day, as the pandemic dramatically accelerated the growth of retail e-commerce, including fresh produce, for both delivery and click-and-collect.
Everyone in the supply chain will need to integrate e-commerce with traditional sales to succeed, according to the news release.
The event’s speakers will answer several question, including: What are the implications for impulse sales? Attendees will also learn: How do you determine promotional funding and advertising dollar allocation for online and in-store?
“Join us at this presentation to learn more about the e-commerce segment of the produce industry and apply this knowledge to your own company,” NEPC president Tom Murray, vice president of produce and floral at Roche Bros., said in the release “Watson and Roerink will present statistical information as well as practical implementation to assist in your e-commerce business.”
For more information or to register for the 2021 expo, contact NEPC executive director Laura Sullivan by e-mail at nepc2@rcn.com or at 781-273-0444.
