Ocean Spray Cranberries has unveiled a brand refresh, the first in nearly two decades. The new branding vision is “wildly uncommon” to show the strength and tenacity of the Ocean Spray Cranberry brand, according to a news release.
The new look will reflects the grit and maverick nature of the co-op founders and the nearly 700 family farmers who grow for Ocean Spray today, the release said.
“This reimagining is as bold as our fruit and unapologetically ambitious as our founders,” Eliza Sadler, head of brand elevation for Ocean Spray, said in the release. “Through every touchpoint, we are focused on unleashing and fully leveraging the equity and strength of the Ocean Spray brand in a way that shepherds us into the next generation while remaining true to our legacy.”
The refreshed design will be rolled out across the brand’s products, including new Craisins dried cranberry products, the release said.
Related: Oppy and Ocean Spray celebrate 20 years of cranberry collaboration in U.S. market
