Pretty Lady Vineyards to showcase vibrant new marketing at IFPA show

The California-based grower-shipper of table grapes says its Global Produce and Floral Show booth will feature an immersive Día de los Muertos experience.

Pretty Lady Vineyards, Día de los Muertos grape program
Pretty Lady Vineyards said its IFPA booth will highlight its Día de los Muertos grape program.
(Photo courtesy of Pretty Lady Vineyards)

Pretty Lady Vineyards, a California-based grower-shipper of table grapes, says it plans to highlight its Día de los Muertos grape program at the International Fresh Produce Association’s Global Produce and Floral Show in Atlanta, Oct. 17-19.

The company said its booth, No. C2537, will feature vibrant décor, and visitors will also have a chance to sample a unique twist on arroz con leche, made with Pretty Lady grapes.

Pretty Lady Vineyards plans to highlight its in-season grape varieties, including Emerald, AutumnCrisp, Allison, Scarlotta and Adora.

“We pride ourselves on offering bright, eye-catching seasonal packaging for our grapes,” Nick Dulcich, president of Pretty Lady Vineyards, said in a news release. “Introducing the new Día de los Muertos program adds to our seasonal repertoire and allows retailers to incorporate high-quality graphics in their product department.”

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