Lisa (Davis) Corrigan, director of marketing for Cutler, Calif-based Prima Wawona announced the company has completed a major rebranding-updated logo, new website launch and new packaging.
“Prima created a look that embraces the history of the company while incorporating elements that are important to the customer and consumer. The newly designed portfolio incorporates the new logo and QR codes. The freshly launched website is a consumer-friendly resource that features recipes, where to buy, our practices and a customer portal,” according to a news release.
Prima Wawona worked with BrandFirst Creative Agency, “to create an integrated brand experience that implements the strategic positioning and new branding consistently across a variety of online & offline touchpoints, from packaging and merchandising to digital and social media marketing,” according to the release.
