The U.S. Highbush Blueberry Council recently partnered with TikTok food influencer @justine_snacks to create a recipe for vegan blueberry white chocolate chip cookies. The baked good’s bright purple hue quickly caught eyes online and was picked up by consumer sites like Real Simple and Good Morning America.
We at The Packer first saw these creative confections when Jennifer Sparks, vice president of marketing and communications for the USHBC, shared the Real Simple post on LinkedIn — which made it into our weekly Seen on Social roundup, curated by Northeast editor Amy Sowder.
Amy and copy and design editor Amelia Freidline love a good food trend (often the weirder, the better) and are also avid home bakers, so they couldn’t pass up the opportunity to try making these produce-packed cookies themselves.
@justine_snacks Reply to @beepbopbooppoo Blueberries or nothing ? ##ad @littlebluedynamos #c#ookierecipe #b#lueberries #f#rozenblueberries #b#aking #b#loobs ♬ Central Park - Matt Beilis
The verdict? Both Amy and Amelia loved the cookies and would definitely make them again — but the process was not without incident. Watch the video as Amy and Amelia compare notes — and cookies — and dream up other berrylicious variations.
By the way — justine_snacks’ post has topped 450,000 views on the TikTok platform, with more than 88,000 likes so far and more than 800 comments.
