Pure Flavor’s newest campaign, “Eat Well Together to Be Well Together,” seeks to show consumers and retailers how fresh ingredients can be an important part of the mix, as they come together with family and friends this Thanksgiving.
The Leamington, Ontario-based greenhouse grower kicked off its month-long “Eat Well Together to Be Well Together” campaign after the International Fresh Produce Association’s Global Produce and Floral Show in Orlando, Fla., Oct. 27-29.
During this traditionally indulgent time of year, the brand continues to focus on its wellness theme, emphasizing a balanced diet and lifestyle.
The consumer-focused campaign is supported by a dedicated landing page that features topics to introduce fresh and healthy solutions this holiday season, including:
- Festive fall recipes from breakfast to tailgating;
- An Instagram giveaway;
- Blogs that explore simple and fresh holiday entertaining as well brightening holiday leftovers;
- Tailgating recipes featuring greenhouse-grown fruits and vegetables;
- Fun family activities for Thanksgiving Day;
- Engaging in conversation;
- A guide to Thanksgiving football and much more.
“Thanksgiving is an important family holiday that our retail partners embrace,” Matt Mastronardi, Pure Flavor executive vice president, said in a release. “They are focused on stocking their shelves with trusted products that customers can rely on. Pure Flavor greenhouse-grown fruits and vegetables provide the assortment, quality and flavor, regardless of the season.”
Pure Flavor wants to be part of the conversation, recipes and memories made this holiday. The company says its greenhouse-grown fruits and vegetables offer healthy solutions for this special time of year, while also helping hosts to create an inspired table for all their guests.
“Food trends are at an all-time high, and consumers are constantly in search of new recipe ideas,” said Devon Kennedy, Pure Flavor brand manager. “Our goal is to drive fresh produce consumption with relevant and engaging digital content, [and] with a lifestyle focus on physical and mental health and coming together with loved ones to fuel healthy lives.”
Pure Flavor’s Thanksgiving campaign is supported by the brand’s Live Deliciously digital magazine. The 32-page fall edition features seasonal recipes, on-trend articles and an interview with Pure Flavor’s Matt Mastronardi on Sangria Medley Tomatoes.
Pure Flavor’s Thanksgiving campaign continues through Nov. 30.
