Rockit apples will ride along with worldwide skateboarding and surfing sensation Sky Brown for a “Ready, Set, Rockit” marketing campaign.
Sky, who began skating at age 2, became the youngest-ever British Olympian to win a medal when, at 13, she captured bronze in the 2021 women’s skateboard park event in Tokyo. While garnering endorsements from brands such as Nike, GoPro and Samsung, she aims to keep making history by inspiring young girls, children and women to reach for their dreams and become unstoppable, according to a news release.
Sky’s bravery epitomizes Rockit’s “Ready, Set, Rockit” campaign, encouraging people of all ages to take on the world, conquering whatever it is they need to do, with the natural energy of Rockit apples, the company said.
“Rockit’s brand is all about natural energy and challenging yourself every day, which has great alignment with Sky who, like our product, is power packed with energy, fun and enthusiasm,” Julian Smith, general manager for global marketing, said in the release.
“When I’m out all day skating and surfing, I always take Rockit apples with me. They’re the perfect healthy and miniature snack to keep me going between training,” Sky said in the release. “Rockit apples are all about feeling good, being brave and staying strong, and so am I. I can’t wait to do more with Rockit apples this year.”
Rockit, a healthy and sweet miniature apple for on-the-go snacking, will be featured on Sky’s social media channels throughout 2023, including Instagram and TikTok, according to the release.
Rockit apples are grown by select premium apple growers around the world, including Chelan Fresh in Washington state.
