SanLucar receives international award for brand reputation

The Spanish company has been honored with the Excellent Brand Reputation in Fresh Produce award, an annual accolade presented by Global Brands Magazine.

SanLucar, Global Brands Award
Nuria Pizán and Armin Rehberg receive the Excellent Brand Reputation in Fresh Produce award.
(Photo courtesy of SanLucar)

SanLucar has been honored with the Excellent Brand Reputation in Fresh Produce award, an annual accolade presented by Global Brands Magazine. The award recognizes companies that have distinguished themselves as industry leaders through exceptional service, innovative practices and a clear, unique vision, according to a news release.

The Valencia, Spain-based SanLucar was celebrated for its outstanding commitment to innovation, quality, brand management and customer service.

“It is a great honor to receive this award,” said Stephan Rötzer, founder and owner of SanLucar. “This recognition affirms our excellence across many areas — from the quality of our produce and our cutting-edge developments to our successful marketing strategies and strong relationships with our customers.”

SanLucar says it has been committed to delivering premium fruits and vegetables to households worldwide since its founding in 1993.

“We are particularly proud of the international dimension of this award,” said CEO Armin Rehberg. “Not only does SanLucar grow its fruits in regions all around the world, but we are also expanding into new markets with great passion and dedication. Our expansion strategies have been successfully executed thus far, and this recognition is a validation of our achievements and provides us with motivation to continue improving. We remain fully committed to international growth, sustainable farming practices and bringing fresh ideas to the table every day.”

The Global Brands Awards were created to recognize excellence in various industry sectors. An independent research team evaluates all nominees, the release said.

“Our recent collaborations and campaigns are truly making a difference,” said Nuria Pizán, SanLucar’s brand and creative director. “We have established ourselves as a trusted brand within the food and beverage industry. This award is a testament to the excellent work of everyone who collaborates with and for SanLucar. By working closely with retailers and continually offering fresh ideas, we are successfully [and consistently] engaging consumer groups. Our goal is to inspire people — and clearly, we are succeeding.”

San Lucar offers more than 100 fruits and vegetables from more than 35 countries.

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