ATLANTA — Exhibitors at the International Fresh Produce Association’s 2024 Global Produce and Floral Show highlighted expanded product portfolios, category growth and product availability with booth visitors.
Visitors to Hess Brothers Fruit Co.'s booth came to learn more about WildTwist and SnapDragon apples.
Andy Figart, sales manager for the Lancaster, Pa.-based company, said that conversations stemmed around building on existing programs with retailers and continuing upward momentum as the varieties gain traction.
“Part of the conversation here with programs with SnapDragon and WildTwist is the success stories [with retailers,]” said Chris Sandwick, marketing manager for Hess Bros.
Those who swung by the Fresha booth learned more about the company’s product portfolio, which includes washed, packed and fresh-cut carrots.
“We’ve got good availability,” said Zane Folsom, general manager with Fresha.
Visitors to Triple J Produce’s booth learned more about its connection to New Sprout Organic Farms, which Triple J co-owners Joey and Kristi Hocutt purchased in January. The Hocutts say the previous owner reached out to them as they were New Sprout Organic Farms’ first customer.
“We see it as a way of differentiating and keeping New Sprout in the industry,” Kristi Hocutt said, noting the two brands will remain on separate labels.
The Hocutts say they want to grow New Sprout’s organic vegetable presence on the East Coast.
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