ATLANTA — New products, new ways to integrate produce and new farming innovations were among some of the highlights of exhibitor’s booths at the International Fresh Produce Association’s 2024 Global Produce and Floral Show.
Check out some video booth visits with exhibitors.
Mark Munger, director of marketing with Ocean Mist Farms, shared details on the company’s expanded value-added product line, including Brussels sprouts roasting packs with flavors such as Lemon Caesar, Sweet Sesame, and Sun-dried Tomato, which cook in 15 minutes.
“These come with little roast spice kits,” he said. “Fifteen minutes in the oven roasting, and you’ve got a full meal solution with our Ocean Mist Brussels Sprouts.”
Rochelle Bohm, vice president of marketing at CMI Orchards, said the company highlighted its focus on regenerative agriculture at its show booth.
“We are no longer apple, pear and cherry farmers; we have to be soil farmers first,” she said.
Jeannie Hannigan, senior brand manager with Little Leaf Farms, said the company’s first Global Produce and Floral Show was a great way to meet up with exhibitors and introduce the company’s new Sesame Ginger, Southwest, and Crispy Caesar salad kits.
“Consumers have really loved them so far,” she said.
Martin Casanova, chief dream-maker and co-founder of Thx!, said his company’s unique packaging helps highlight the critical role that farmworkers play in the produce industry as well as showcasing the needs of the farmworkers. Casanova said at the Global Produce and Floral Show that Thx! had great conversations with retailers and growers to help them better understand what Thx! is about.
“Thx! is a social impact program, and at the same time it’s a marketing tool that is helping a lot of brands to do great business,” he said.
Tara Murray, vice president of marketing for Fresh Innovations/Yo Quiero Brands, highlighted the company’s new grab-and-go 4-ounce containers of guacamole, salsas, creamy jalapeño white sour cream dip and smokehouse onion. She said these new grab-and-go dips will be a convenient item for consumers.
“As we know consumers are looking for really great dips that they can utilize on the go with any of their meals because nobody has time anymore,” she said. “Plus the price point is going to be absolutely phenomenal.”
Your next read:
• Fresh ‘worth fighting for,’ says IFPA CEO Cathy Burns
• Seen and heard at IFPA’s Global Produce and Floral Show 2024 — Part 1
• Seen and heard at IFPA’s Global Produce and Floral Show 2024 — Part 2
