Growing America’s Farmers (GAF) is the brainchild of Walt Dasher, a third generation southeast Georgia farmer specializing in sweet onions. As it enters its sixth year, G&R is expanding the program to add more consumer-based initiatives such as geotargeting and social content, as well as deeper interaction with FFA members and potential partnerships with other commodities and brands.
For some, it might be easy to dismiss the importance of production ag-based scholarships, but based on current trends and global population growth, agriculture will need to produce 70% more food by 2050. With the current average age of the American Farmer increasing to 58 years of age, America’s farms are facing challenges that will require young talent to carry the torch.
The GAF marketing program can be tailored to retailer’s needs, and includes:
- Charitable Scholarship Donation in Retailer’s Name
- Digital Marketing (including geotargeting and social)
- In-Store Displays & POS materials
- Possible Cross-Promotional Opportunities
- Consumer PR
- Co-Marketing & Coordination with Local, State & National FFA Programs
- Customized Content (including interviews with past and present FFA Members)
- Coordination with Retail Communication Teams
For more information visit GRFarmsOnions.com or stop by booth #1108 at the upcoming Southeast Produce Council’s Expo in Orlando, Florida.
