ATLANTA — The Giumarra Cos. showcased its produce in a fun pop-up stand that was designed to look like a convenience mart. The stand was outside the trade show floor, and the display caught a lot of attention given its location, said Giumarra’s Joseph Casey.
Giumarra Mart served fruit slushies in color-changing cups and hot dogs with fresh produce toppings.
“It’s easy to find us,” he said. “They love the concept. It’s colorful, and they love how we tied the display to our commitment to the produce industry.”
For more on what the company’s produce showcase at Giumarra Mart, click on the Live From link below, featuring Megan Gorgisheli, vice president of marketing administration and brand.
