ATLANTA — At the International Fresh Produce Association’s recent Global Produce and Floral Show, innovation was front and center at Mastronardi Produce, which showcased the newest berries in its Sunset Summer Series Berries line.
The Summer Series, which launched in 2023 with the Summer Dream Raspberry, now includes the Summer Delight Strawberry, Summer Magic Blackberry, and Summer Pop Blueberry.
“Summer Series Berries are consistent with everything that we do at Sunset,” said Geoff Kosar, vice president of marketing. “The products are full of flavor, and we’re very excited to expand our offering in the berry lineup.”
The Ontario-based, fourth-generation greenhouse grower is celebrating its 70th anniversary this year — a source of pride for Kosar and the entire Mastronardi Produce team.
“Innovation is embedded into our culture as an organization, and you can see that with all the new products that we have at the show this year,” said Kosar, who adds that the company travels the world looking for the best varieties to bring them to the consumer. “We’re very proud of the work that we do as an organization.”
For more on the latest innovations from Mastronardi Produce, click on the Live From link below, with Vice President of Marketing Geoff Kosar.
