ANAHEIM, Calif. — The Packer caught up with Mastronardi Produce at the International Fresh Produce Association’s recent Global Produce and Floral Show to learn more about what makes its new Sunset Summer Dream Raspberries unique.
The Kingsville, Ontario-based company won Best Product Promo in IFPA’s Fresh Ideas Showcase for the high-Brix, proprietary raspberries.
Mastronardi Produce supported the brand with an array of fun and colorful promotions, including a Summer Dream-branded Lamborghini parked in front of the show, a drawing to win a longboard, and scores of additional elements to support the launch.
Click on the Live From video link below to hear what Mastronardi Produce’s Karan Kohli had to say about the sweet berries that offer a taste of summer year round.
