Stop checking your social media, but when you do ...

Seems counterintuitive to suggest in a social media column that you take a social media break, no? But yeah, we all need a break now and then.

But you know what to do when you’re not on a break. *Cue famous Ross and Rachel from “Friends” TV show scene*

To make your scrolling the most efficient (ha!), click on our top picks of the week.

LinkedIn

Karen Nardozza reminds us to step away from time to time, like really step away. Yes, that means from e-mail, your laptop, your phone, any mobile device.

She films a selfie-video at Carmel Beach in California, during her birthday break.

The savvy president and CEO of Moxxy Marketing knows a thing or two about social media marketing, and she’s saying it too.

We all need a break. Take it. Even when you can’t. It’s better than burnout. You need it for your health and for peak job performance when you are working. Nardozza says so.

Find her by searching “Karen Nardozza” on LinkedIn.

Facebook

This is pretty big news from the Yes! Apples brand in a post: A wholesale fresh produce company, New York Apple Sales, created an app for direct sales. And what a cute way of sharing this news, with a video-picture, showing a NYC-taxi-styled tractor hauling apples across the orchard. We appreciate that the hand using the app on a cellphone isn’t a pale white hand, which is often not the reality of our demographics. We can all show more diversity in the photos and human depictions we use for marketing purposes. All in all, there are so many good details in this post, including an urgent call to action to win a prize. The link leads to the website, with a red “shop now” button, enabling anyone to buy a box of New York-grown gala, Honeycrisp, Rave or SweeTango apples, from $35 to $46. Find them at @yesapples on Facebook.

Twitter

Hey, all your posts don’t have to be jam-packed with important news or deep thoughts. A seasonally appropriate photo with a simple reminder of your company’s existence is a good post too. That’s what this post does from Minkus Farms, a New York-based onion packer and distributor from New York City, north to New England and as far south as Florida. We like the pumpkin with the simple carving. Hey, have you bought your pumpkins yet? Or really, have you bought your onions from Minkus yet?* (You’re welcome, Minkus Farms.) Find them at @MinkusFamFarms on Twitter.

*This is not a sponsored blurb or post.