Salinas, Calif.,-based Taylor Farms has recently launched its third Taylor to Your Tastes marketing campaign.
The campaign will introduce more shoppers to Taylor Farms’ Chopped Salad Kits, according to a news release, and invites consumers to tailor meals to whatever their families’ tastes may be.
The company will utilize platforms such as Facebook, YouTube, Instagram, Pinterest and TikTok in its campaign, according to the release. Taylor Farms’ first two Taylor to Your Tastes campaigns launched in April 2021 and January 2022.
With over 1.2 billion campaign impressions and 3.3 billion e-commerce impressions, the campaign has now expanded nationally and will continue through September 2022, according to the release.
“These marketing campaigns are the last piece of our full-service support for our retail partners,” said Bruce Taylor, vice president of organics at Taylor Farms in the release.
“The Taylor to Your Tastes campaign is a creative way to continue driving consumer demand and generate new loyal Taylor Farms Chopped Kit purchasers,” Bryan Jaynes, vice president of product management and marketing at Taylor Farms, said in the release. “The chopped salad kit category is our fastest-growing and largest category, and we’re committed to continuing to produce the most innovative and delectable offerings out there while driving consumer demand through marketing.”
“Digital is the future and vital to our continued category growth,” said Christina Barnard, director of marketing at Taylor Farms in the release. “We’ve invested countless hours into ensuring a seamless brand experience across our owned properties, Instacart and our retailer partners’ platforms.”
